Skin Impressions

Psoriasis patients across India stepped forward to share their stories.

By partnering with award-winning professional photographer Rick Guidotti of Positive Exposure®, we captured what it means to live with chronic spontaneous urticaria (CSU) and psoriasis.

Our Skin Impressions Ambassadors discuss the impact their skin has had on their lives, and how they have learned to overcome it. They share their stories in a way that shows them regaining confidence, restoring strength and rediscovering themselves, in hopes of inspiring others that a severe skin condition does not have to hold you back.

Together, we want to help break down the barriers that prevent those with severe skin conditions from living their lives to the fullest. We need to remove misconceptions surrounding severe skin conditions and change how we view people living with these diseases. These people are more than their medical diagnosis; they are mothers, fathers, sisters, brothers, partners, friends and colleagues. We want to help people regain their confidence and the freedom to touch, hug and embrace their loved ones, all with a skin they can truly live in.